Importance of Social Media in Today's World.

we must know that India has ranked second after china in most numbers of internet users. People are using Social media widely for different purposes. some of them are using it to connect themselves to the world. and some are using it to advertise or promote their products. social media helps you to engage with your audience and it will surely increase your Market value. it is providing the means for collaboration also. sometimes people used to go for entertainment and various content.

Social media is a digital platform that allows its users to create and share the content of their choice with people. Social media has command on wide range of websites and apps. It has made its importance in our lives in a very short period. It has become necessary daily activity for people. Social media enables its users to stay in contact by making communication easier. Sharing pictures, videos, expressing thoughts, ideas, and documents are just one click away. Exchanging messages and data from one corner of world to other is made easiest with the help of social media. Back to old time, if someone is even shifted to next colony of the city. People were not able to have a solid connection with them and unaware of their life happenings. Now people share their life events and occasions with their loved ones. Social media and internet has changed today’s life. The role of social Media can be observed in diverse fields such as communication, business, entertainment, food, lifestyle and welfare.

Social media has become a very useful platform for business. Social Media has made advancements in business through online shopping. Many online businesses are getting a very good profit. Now trends of shopping are changed, people use to shop online. Lives of people are gone so busy that they don’t get enough time to go to the shopping centers and spend hours to shop things. Companies and brands have made their online sites and apps for shopping purpose. Shopping is made easy as it is just one click away, all the sizes and lengths of dresses are mentioned. Not just costumes but all other kinds of products are available on online stores for shopping. Add the products and dresses in your cart online, mention the address. Your product will be delivered at the given address in the mentioned time.  

Social media has progressively developed a role in more than personal life. Social media has made a knowledgeable change in recruitment and hiring of employees. Recently managers have started utilizing networking sites to analyze the foundation of interviewee’s education and activities in which they are involved. They use to visit their LinkedIn profile to look out where they stand in their profession life and their experience. Some companies use to go through their Facebook profile and get an idea about their likings, disliking’s and their travelling history. This benefit to meet the company the actual person, this way they can genuinely meet and interview the person.  Social media has served in another way as well it helps to arrange video call, conferences and meetings. Companies can arrange their meet overs virtually, they don’t need to set up a place and come from different long distant locations. They schedule the meeting online and take advantage from the component of social media.

Spending leisure time by scrolling newsfeed has become a new activity in modern society. Now after waking up early in the morning people first of all search for their mobile phones to check out the newsfeed. How many likes, comments they have got on their posts or status. People now tend to like sitting on a couch and enjoy the content on the social media site.  Social media has a become a source of entertainment, now if it is raining one cannot go outside either one is in a waiting room waiting for their bus to arrive or a person is getting bored. They just need to open up their social networking site and start scrolling it and get amused by different videos and posts of their friends and other people. Social media has gained importance in our daily life as well by becoming a very good source of entertainment.  Social media is helping people to earn through entertaining other people.  One can start getting paid by increasing the number of followers on their social media site. If someone has capability to share a content which will influence people and they will start to like and share it. It will help to increase the number of followers and subscribers. This way they can start getting paid by just showing their talents and entertaining others.

Due to covid-19, education system is disturbed. Classes are conducted virtually. Social media served the purpose of education as it allows students and teachers to follow them on networking sites. They can view each other’s content, chat and clear all the misconceptions and doubts. Students can share their opinions and inquire all sorts of issues which helped to improve their performance and grades. It is very beneficial for education system in this time.

There was a time when people were not able to go to courts and ask for justice. But social media has become a very powerful source to share every injustice happening in the society. Social media is a platform where every type of information and news is shared. Ill treatment cannot stay covered and under the pressure of other forces and people. Social media helps to express all the oppression, abuse and in justice happened on the people. It supports every person to speak for their rights and talk against violence publically. Thus social media also serves the purpose of fighting for human rights in the society.

Social media is a big platform that plays a vital role in a modern world. Society is so influenced by social media in many ways mentioned above. Social media is removing the gap between higher authority and public. It is helping to create awareness for many unresolved issues.  If people will keep on using the social media as an effective tool, it is going to benefit them in numerous more ways.

THE RISE OF OTT PLATFORMS AND TOP 5 IN INDIA.

 THE RISE OF OTT PLATFORMS

India is a complex market, especially when it comes to paying for entertainment. Digital content consumption is rising fast, thanks to easy access to the internet-enabled by cheap mobile data. Entertainment content consumption behavior of Indians has definitely changed during the Doordarshan to Direct-to-Home transition. But, the emergence and expansion of OTT platforms are changing the entertainment landscape, and the tectonic shift is definitely not smooth. Several existing television channels have already forayed into the OTT space; it would be interesting to watch how these players compete with giants like Netflix and Amazon Prime. 

India with over 130 billion population with over 60% in the young age group with the limited option of entertainment avenues is a very attractive market for both content creators and distributors. The presence of several digital content distribution platforms with high-quality highly diversified content with the freedom to watch anywhere anytime is a great option for millions of viewers looking for change and control. The change in content consumption behavior is bound to disrupt existing content delivery platforms, forcing them either to evolve or go extinct. Ramayana of 1987 was a great hit, but compare it with Squid Game of 2021, and you will feel the shift, both in terms of consumption behavior and of course the sense of control, quality, and the range.

Over–the–top media services (OTT) platforms have become quite popular in India since last few years. An over-the-top (OTT) media service is a streaming media service offered directly to viewers via the internet. OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as a controller or distributor of such content. Due to COVID-19 outbreak in the country, many filmmakers are now releasing their movies on major OTT platforms, instead of waiting for the theatres to re-open. India has lots of options when we talk about OTT services. Here are the Top 5 OTT platforms in India.

 1.Disney+ Hotstar

 Disney+ Hotstar is an Indian over-the-top streaming service owned by Novi Digital Entertainment, a subsidiary of Disney’s Star India. It features two paid subscription plans— “VIP”, which focuses on domestic programmes and sports content (including Indian Premier League cricket), and “Premium” featuring premium international films and television series (including HBO, Showtime and other American original series).

Disney+ Hotstar is among the Top 10 OTT platforms in India because of its pricing and wide range of content. These are Rs 499 Mobile plan, Rs 899 Super plan and Rs 1,499 Premium plan. They have a validity of 1 year, however, the benefits with each of them is different.

2.Amazon Prime

Amazon Prime Video is a very popular video streaming service or OTT service in India. Amazon Prime Video was launched in 2016 in the country and has been among the Top 10 OTT platforms in India from the day of its launch. Besides English, Prime Video is available in six Indian languages as of December 2018. Amazon India launched Amazon Prime Music in February 2018.

Prime subscription presently also includes free Amazon music alongside unlimited free, quick delivery. The annual Amazon Prime membership will cost you Rs 1499. If you opt for a monthly plan, it’ll now cost you Rs 179. For the 3-month plan, you will now have to spend Rs 459.

3.voot

Voot is another video-on-demand (OTT) platform, part of Viacom18 Digital Ventures, the digital arm of Viacom18. It has over 35,000 hours of content for audiences with varying choices and preferences, covering Colors (Hindi), MTV, Viacom18 Motion Pictures, Colors Kannada, Colors Marathi, Colors Bangla, Colors Super and Colors Gujarati.

It has a premium subscription called Voot Select with which you get access to Voot Originals, Latest International shows, Live Channels, Ad-free Experience and 24 hours Before-TV premieres of Colors and MTV content. It also works for free with some content but with ads. It has a single plan which costs Rs 299 a year as a part of an offer. Otherwise, it costs Rs 999 a year.

4.Netflix

Netflix is one of the popular streaming services in India. The OTT platform offers four subscription plans including Mobile, Basic, Standard and Premium. The Mobile plan costs Rs 199 monthly with 480p streaming quality. It allows you to watch Netflix on a tablet and mobile.

The mobile-only plan is priced at Rs 149. The Basic plan is priced at Rs 199. Both these offer SD playback. The Standard plan which offers HD playback is available for Rs 499. The premium plan that offers Ultra HD playback across 4 screens simultaneously is available at Rs 649.

Netflix faces tough competition with other OTT platforms in India such as Amazon Prime, Hotstar, Voot and Eros Now, each of which charge lower subscription rates than Netflix. It is among the Top 10 OTT platforms in India because of the amazing quality of the content it provides.

5.ZEE5

ZEE5 is an Indian video on demand service run by Essel Group via its subsidiary Zee Entertainment Enterprises. It was launched in India on 14 February 2018 with content in 12 languages. Subscribers will be able to enjoy entertainment content without any intrusive ads and across devices. Some of Zee’s popular TV shows like Kumum Bhagya and Kundali Bhagya in Hindi, Sembaruthi in Tamil, Jothe Jotheyali in Kannada and Mazya Navryachi Bayko in Marathi and many more would be now available on ZEE5 before telecast on Television.

As of now, the Zee5 12 months plan costs Rs 499 as limited period offer. Otherwise, the plan costs Rs 999. With the yearly plan, you can watch on 3 screens at a time. With the Rs 299 plan, you get to watch on 2 screens at a time for a validity of three months.

Artificial Intelligence

 

Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. The term may also be applied to any machine that exhibits traits associated with a human mind such as learning and problem-solving.

When most people hear the term artificial intelligence, the first thing they usually think of is robots. That's because big-budget films and novels weave stories about human-like machines that wreak havoc on Earth. But nothing could be further from the truth.

Artificial intelligence is based on the principle that human intelligence can be defined in a way that a machine can easily mimic it and execute tasks, from the most simple to those that are even more complex. The goals of artificial intelligence include mimicking human cognitive activity. Researchers and developers in the field are making surprisingly rapid strides in mimicking activities such as learning, reasoning, and perception, to the extent that these can be concretely defined. Some believe that innovators may soon be able to develop systems that exceed the capacity of humans to learn or reason out any subject. But others remain skeptical because all cognitive activity is laced with value judgments that are subject to human experience.

The applications for artificial intelligence are endless. The technology can be applied to many different sectors and industries. AI is being tested and used in the healthcare industry for dosing drugs and doling out different treatments tailored to specific patients, and for aiding in surgical procedures in the operating room.

Artificial intelligence also has applications in the financial industry, where it is used to detect and flag activity in banking and finance such as unusual debit card usage and large account deposits—all of which help a bank's fraud department. Applications for AI are also being used to help streamline and make trading easier. This is done by making supply, demand, and pricing of securities easier to estimate.

Other examples of machines with artificial intelligence include computers that play chess and self-driving cars. Each of these machines must weigh the consequences of any action they take, as each action will impact the end result. In chess, the end result is winning the game. For self-driving cars, the computer system must account for all external data and compute it to act in a way that prevents a collision.

what Are the 4 Types of AI?

Artificial intelligence can be categorized into one of four types.

Reactive AI uses algorithms to optimize outputs based on a set of inputs. Chess-playing AIs, for example, are reactive systems that optimize the best strategy to win the game. Reactive AI tends to be fairly static, unable to learn or adapt to novel situations. Thus, it will produce the same output given identical inputs.

Limited memory AI can adapt to past experience or update itself based on new observations or data. Often, the amount of updating is limited (hence the name), and the length of memory is relatively short. Autonomous vehicles, for example, can "read the road" and adapt to novel situations, even "learning" from past experience.

Theory-of-mind AI are fully-adaptive and have an extensive ability to learn and retain past experiences. These types of AI include advanced chat-bots that could pass the Turing Test, fooling a person into believing the AI was a human being. While advanced and impressive, these AI are not self-aware.

Self-aware AI, as the name suggests, become sentient and aware of their own existence. Still in the realm of science fiction, some experts believe that an AI will never become conscious or "alive".

How Is AI Used Today?

AI is used extensively across a range of applications today, with varying levels of sophistication. Recommendation algorithms that suggest what you might like next are popular AI implementations, as are chatbots that appear on websites or in the form of smart speakers (e.g., Alexa or Siri). AI is used to make predictions in terms of weather and financial forecasting, to streamline production processes, and to cut down on various forms of redundant cognitive labor (e.g., tax accounting or editing). AI is also used to play games, operate autonomous vehicles, process language, and much, much, more.

How Is AI Used in Healthcare?

In healthcare settings, AI is used to assist in diagnostics. AI is very good at identifying small anomalies in scans and can better triangulate diagnoses from a patient's symptoms and vitals. AI is also used to classify patients, maintain and track medical records, and deal with health insurance claims. Future innovations are thought to include AI-assisted robotic surgery, virtual nurses or doctors, and collaborative clinical judgment.

Digital Payments.

 

 The Digital India Campaign of the government of India with a vision to transform India into a digitally empowered society and knowledge economy. "Faceless, paperless, cashless" is one of the professed roles of digital India. As part of promoting Cashless transactions and converting India into a cashless society. Before 2016 it was very difficult to transfer money from one account to another. people used to visit banks and atm. it was time taking process. They used to make payments in cash mode at that time. but now it becomes so efficient that you can transfer money at any time anywhere with your devices. at this time we don't need to carry cash in our hands. we can pay everyone via UPI. in financial year 2022  around 71 billions digital payments were recorded across India.  by the year 2025 India will become cashless and digital.

 Various modes of digital payment are available. 

modes are :

Banking Cards.

USSD.

UPI.

Mobile wallet.

Banks pre-paid card.

Internet Banking.

Mobile Banking.

micro atm.

Benefits of using Digital payments.

The e-payment systems will also allow you to make cash applications instantly and let you reconcile your financial records with great accuracy. This will eliminate your accounting errors and help you to keep your records more clear. But the advantages of using an electronic solution for payments are not just limited to this, here are some essential benefits of electronic payments:

1. Instant Payment

Electronic payments are much faster than the traditional methods of payments such as cash or cheques. In the case of online payments, you do not have any constraint of time or location. You can easily make payments at any time from anywhere across the globe.

E-payment systems have eliminated the need for going to the banks to make payments. Now your customers do not have to waste their time standing in the long lines at banks. They can easily pay you by using an electronic payment app.

2. Higher payment security

Despite its robust features, electronic payments systems has not become so popular among the merchants. They are still using the same old methods for accepting payments. Due to which, they are missing out the opportunity for serving more customers.

Electronic payment systems offer you multiple ways of securing your payments such as tokenization, encryption, SSL, etc. Now your customers do not have to enter their card details every time as they can save their card details or complete their transactions by using a One Time Password.

3. Better customer convenience

Electronic payments can help you to provide convenient payment experience to your customers. It allows your customer to purchase goods on credit by offering them with the pay later facility. Instead of sending constant reminders for payment to your customers, you can automatically collect money after a specific period.

4 Saves processing costs

If you want to provide payment services to your customers then you first need to tie up with a card processor. The processor will provide you with a payment gateway for processing and in exchange, it will charge a fixed cost from you. This cost is very high.

On the other hand, if you are using an electronic payment system in your business then you do not have to incur such high charges. You just have to pay a fixed subscription to your service provider.

5. Low risk of theft

The phrase ‘Cash is the king’ is popular in the business world, but this king has also had some limitations. If you are using cash for accepting payments from customers, chances are there it can be stolen. Also, you need to take high safety measures in depositing cash into your bank account.

But this risk can be decreased if you are using a secure electronic payment system in your business. By using it, you do not have to worry about your payment record. You can easily get an accurate record of all your transactions at the end of the day.

6. Transparent

Transparency becomes an essential factor when it comes to payments. And when you are using the digital medium for accepting payments, then it becomes essential for you to maintain transparency in your transactions.

In the case of electronic payments, you do not have to worry about the record of your payment details. Also, you can provide the payment details to your customers beforehand. So that there will be fewer chances of confusion.

7. Contactless

In the times of the COVID-19 pandemic, people have started finding ways of avoiding human touch to save themselves from getting affected by the coronavirus. Due to this, the need for contactless payments has increased.

You can use contactless POS terminals in your business to avoid the human touch. In this system, the payee needs to hold his phone near the terminal and his payment will get automatically processed. Also, you can enable your customers to make payments by using QR codes or One Time Passwords (OTP).

A truly digital cashless society is intuitive and imminent. Several countries such as Singapore, Hongkong, Sweden had started the journey quite early. However, most of these early initiatives were centered around plastic money that comes in various forms, such as debit and credit cards, prepaid cards, and store cards. The intention was to encourage monetary transactions through digital means and limit or remove the flow of hard cash in the economy. 

India is no exception to the cashless society proposition. However, the national priority of transitioning to a cashless economy has stemmed from way more advanced and meaningful reasons. The challenges in India are different and more than the challenges in other countries, such as the ones associated with cash circulation (difficult to trace, inconvenient to carry, expensive to print, and timely withdrawal of mutilated/soiled currency). It has found more significant meaning in dissolving the frictions that exist in the entire process by eradicating intermediaries, transfer the benefits and subsidies of various social welfares directly to the last mile beneficiaries, ensure access to banking to all households within the country, curb corruption and more. 

This has led to the emergence of a plan that aspires to leapfrog the 1.3 billion population cash generation from a ‘less paper’, ‘less people’, ‘less cash’ and ‘less friction’ banking environment to a truly ‘paperless’, ‘people-less’, ‘frictionless’ and ‘cashless’ environment. 

Transformational measures taken by the Indian Government

Demonetization: On November 8, 2016, India went through demonetization by abolishing high-value currency overnight– a move that gave an unanticipated fillip to a cashless Indian economy.  It nudged the cash-dependent Indians to go digital in unprecedented ways. PayTm for example, saw a surge in overall traffic (700% increase), value of money added to PayTm accounts (1000%) touching a record 5 million transactions a day. Fueled by the pandemic and the ensuing lockdown, the overall bank notes printing volume has reduced by 13% and the money circulation has declined by 23.3%1. 

United Payment Interface (UPI): Being one of the largest contributors to cashless transactions, it is a popular choice among Indians for its convenience, speed and access. With no fringe accounts, no restrictions on minimum payment, and the advantage of a 24*7 real-time basis payments with zero service costs, the rate in increase in UPI transactions has been spectacular. It clocked an all-time high 3.2 billion transactions in July 2021 displaying a 10-11% jump in both value and volume month-on-month2. In fact, it has become a catalyst for a dramatic rise in several private players in India with several private players such as Google Pay, Amazon Pay, PayTm, PhonePe and even Whatsapp Pay.  

Science and Technology development in India

 

Modern India has had a strong focus on science and technology. as it plays a vital role in the economy. India is among the top countries globally in the field of Scientific Research. The government has introduced multiple policies aimed at projecting India as a science and technology development country by promoting both the public and private sectors. As a result, India's gross expenditure on R&D(GERD) has been consistently increasing over years. India logs the highest number of digital payments and has left china and advanced countries far behind. Citizens and small businesses increasingly appreciate the benefits of digital Technologies. which are becoming more affordable. India, as a pharmacy of the world, has produced cheap generic medicines for decades and supplied them in domestic or international markets.

Areas of Development

Let us now discuss the different areas which undergo development with the advancement in Science and Technology −

Higher education

Scientific research and development

Technological development

Advancement of agricultural system

Development of space science and technology

Development of medical science and technology

Development of infrastructure

Information and communication technology

Development of various fields of engineering (including software, chemical, mechanical, civil, electrical, electronic, etc.)

Likewise, India has strong scientific and technological base that spreads across the country in the form of academic institutions, research and development laboratories, advanced medical center (with research facilities), experimental centers, and different advanced industries.

Areas of Development

Because of the development in all spheres of Science and technology, today, India is unquestionably a leading developing country in the world.

Science & Technology and Industry in India

Over the recent past, Science and Technology has made tremendous contribution towards the settlement of industries in India.

Starting from the micro level to the macro level, research and development in the field of technology has created an ideal niche for the overall growth of the economic condition of the country. The perceptible examples are the development of Atomic Energy, Space Science, dozens of successful satellite systems, advanced medical technologies, etc.

After the independence, it was not possible for India to depend on other countries for various aspects of development; therefore, the development of indigenous technology was indispensable for the overall development of a country.

Thankfully, today, Indian technologies and companies are as competent as in other developed countries. India is also a lead in various fields, and is a tough competitor for other countries.

If we discuss about the skilled human resources, many Indians are at top-notch positions in leading companies.

Indian industries started flourishing post 1990, i.e., the landmark era. Globalization, liberalization, and privatization, facilitated this growth. The industries catering to Information & Technology, Atomic Energy, Automotive, Biotechnology, Nanotechnology, Pharmaceutical, Petroleum, etc. have increased at global level.

On the other hand, the Government of India has also made sizable investment in the field of research and development to encourage the advancement of Indian economy.

For consistent and efficient growth, various initiatives have been taken by establishing the following organizations −

Council of Scientific and Industrial Research (CSIR) center

Department of Science and Technology (DST)

All India Institute of Medical Sciences (AIIMA)

Aryabhatta Research Institute of Observational Sciences (ARIES)

Central Drug Research Institute

Centre for the Study of Developing Societies

Central Electronics Engineering Research Institute

Central Food Technological Research Institute

Central Glass and Ceramic Research Institute (CGCRI)

Central Institute of Agricultural Engineering

Central Institute of Brackish Water Aquaculture

Central Soil Salinity Research Institute

Indian Institute of Engineering Science and Technology (IIEST)

Indira Gandhi Centre for Atomic Research (IGCAR)

Institute of Economic Growth

Institute of Genomics and Integrative Biology (IGIB)

National Institute of Electronics & Information Technology (NIELIT)

National Institute of Pharmaceutical Education and Research

National Institute of Oceanography (NIO)

Likewise, there are dozens of other such scientific research centers, which have been set up for the overall economic growth of the country.

Digital Technologies in Education

 

The COVID-19 pandemic is quickly demonstrating why online education should be a  part of teaching and learning. everything was affected by the pandemic but the most crucial one is to be education. then colleges and universities started online ways to continue. However, It Provides A Fun And Engaging Learning Experience For Students. Students are addicted to Facebook, Twitter, and Instagram they use their  Internet, time, and energy in the wrong direction. we can change their motive by Making learning enjoyable. Use touch-screen technology and online presentations to make the classes more interactive. Today, distance learning is one of the most trending learning methods. Virtual lessons are slowly taking the place of traditional lectures. Students can organize their time in a way that works for them, and they can easily gain the knowledge they are interested in. today attendance, practical, project, test, and result everything is possible in the online method.

Advantages of Digital Education

1) Personalised learning  

Personalised learning tailors tuition according to the needs of each individual. This can be in terms of pace, content and delivery. It recognises that one size rarely fits all when it comes to education. After all, students will learn in different ways and at different speeds. They will have varying needs and will respond in individual ways to visual, written and spoken information.  

A modern learning platform creates a space for learning, where each student follows their own learning pathway. For example, if a student is struggling with a topic, additional resources can be triggered to help them backfill their knowledge. Another student, already competent in that area, wouldn’t need additional content; they might need to devote more time on another part of the course instead. By personalising learning, educators can aim to meet each student’s particular needs for the best results.  

Take a look at this video to find out how intelligent agents and release conditions, which predetermine the content students access and when, help personalise the learning experience.  by using release conditions in a role-playing fictional case assignment. Students can experience all the different perspectives on a fictional case by taking on the roles of defense counsel, prosecutor and judge. Information is released to students only when they meet appropriate criteria, so the ‘prosecutors’ see different material to the ‘defense counsel’, for example. This gives the scenario the dynamic feel of a real case: information builds up over time, and this interactivity is central to students’ ability to progress. 

2) Gamification 

gamification taps into models familiar to users of technology to deliver enhanced and engaging learning experiences for more successful outcomes. Easy-to-use digital tools, which many students will be familiar with from gaming, can be incorporated into course design to motivate them through rewards and real-time feedback.  

By drawing on the principles of the gaming model, education can make use of a range of techniques. These include the awarding of points and badges. After all, students will make regular achievements – recognising and rewarding them motivates them to continue. Students have something to aim for when they can see a clear roadmap through their learning journey and when they’re acknowledged for reaching key milestones.  

Games-based learning needn’t reward just successful test scores either, it can also give recognition for desirable learning behaviours such as participating in discussions and carrying out independent research.  

3) Self-directed learning 

As students progress through their education, they will need to become competent in self-directed learning. This refers to students’ capabilities to manage their own time, do their own research and take ownership of their learning.  

Along the way, they will discover more about how and when they learn best. This will help them develop strategies for maximising study time to ensure they get the most out of it. For some, that might mean learning first thing in the morning; for others, later in the day.  

Knowing how to take ownership of an activity, organise time to deliver it and get the best results are important career and life skills. Insights into how to plan and organise their time will stand students in good stead in the world of work.  

A digital learning platform provides an ideal framework for each student’s learning journey. There, students can access their course schedules, see the range of their commitments over time and plan their course of action.    

4) Easier to access 

Online learning provides students, who might otherwise struggle to access education, with a way to learn. In rural communities, where travel infrastructure may be limited, being able to study remotely is ideal. Likewise, students with additional responsibilities, such as work, childcare and other caring duties, will appreciate options that enable them to fit studying into their busy lives.  

Education must be for all; not everyone will be able to learn at set hours or from the same location. Through digital education, students and tutors can connect, regardless of where they are located. Materials in the learning platform provide students with all the content they need, even when they can’t go to the college, university or other site of learning.  

Whether learning is fully online, or a blend of in-person and digital, levels of interactivity and collaboration can still be high with the online learning environment providing the means for discussion forums, tutorials and feedback.  

5) Students can learn at their own pace 

As well as being able to access learning anytime, from anywhere, digital education also enables students to learn at their own pace. They can re-read materials to gain a deeper grounding in a topic or even revisit earlier modules.  

The learning platform gives students 24/7 access to a range of materials, including recorded lectures which they may wish to view again. Content is preserved, not lost, when a lecture ends.   

Self-directed learning, undertaken at students’ own pace, gives learners ownership of their own experience, which is important to maximise successful learning outcomes, keep students motivated and engaged.   

6) Digital assessment tracks progress

As students progress through their studies, they are likely to be assessed a number of times. Digital assessment needn’t be confined to the marking of written work – it can include live online or pre-recorded presentations.  

Students can demonstrate modern foreign language pronunciation through audio files, or video themselves completing a practical task. This is something West Bridgford School (WBS) in Nottingham, England did to great effect. for students to video themselves cooking whilst describing what they were doing in the language they were learning.  

For tutors, digital assessment provides the opportunity to precisely pinpoint feedback to a specific part of an assignment. This can be text-based, but can also be time-stamped on video submissions. Tags to content covered within the course can also form part of feedback so that students can link straight to topics they may need to revisit.  

Digital assessment includes timesaving features that make grade and make effective  to free up tutors from repetitive marking. That way, tutors can focus time on addressing learning points instead. Quizzes with correct and incorrect answers can be automatically marked, saving tutors a huge amount of time.  

Students benefit from simple access to their grades and feedback over time through the online learning platform. That way, they can clearly see their progress and are able to revisit feedback whenever they need to.  

7) Blended learning 

Blended learning combines some face-to-face tutoring with online learning. It’s an approach that can work very successfully because it combines the convenience and flexibility of online, with the personal touch of in-class tuition. 

Each institution and educator will have their own approach to blended learning, according to the course type and needs of students. For many, blended learning enables a  in which students access content through the learning platform to prepare for in-person lessons. In this way, knowledge acquisition occurs outside the classroom, perhaps from recorded lectures, documents, videos and other resource, and knowledge application occurs in class.   

8) Competency-based learning 

competency -based learning recognised that, within a specified period of study, learners will progress at different rates. Students will need to spend more time on some topics than others. They might also need to supplement main course material with other information to plug knowledge gaps knowledge.  

Digital education enables a competency-based approach to learning because it is flexible, with the capability for personalised learning journeys within a framework designed around achieving set outcomes. Built-in logic in the learning platform facilitates learners moving from one topic to the next, only when they have mastered the topic and met pre-defined criteria for progressing to the next stage.  

9) Collaborative learning 

Many of today’s learners are already familiar with sharing content online. As users of social media platforms, they are used to online spaces being collaborative.  

Digital education needn’t be solely two-way – tutor to student and student to tutor. Students can share their work with each other as well as the tutor so that they learn from each other. They can also work on group projects using document sharing tools, video conferencing and chat forums. This type of collaboration builds teamworking and social skills.  

Online, everyone is only a click away, so students can connect with their peers all over the world, broadening horizons and building diverse connections.  

10) Improves digital literacy 

We all need to be digitally literate in today’s technology age. Digital literacy means being able to use technology to find and share information. It’s an essential life skill, as well as a prerequisite for many jobs. Even the act of applying for a job is likely to include technology.  

 nearly all UK children aged 5-15 years (97 per cent) went online in 2020; over half said they posted or shared content on video-sharing platforms. However, children’s earliest experiences with technology now pre-date school: the same report reveals that 82 per cent of children aged 3-4 went online in 2020 and nearly half (48 per cent) already owned a tablet themselves.  

Digital education helps learners build the skills they need to navigate technology and to get the best out of it. Students of digital education become comfortable with finding, accessing, consuming and sharing content online. They become discerning in the content they see, making judgements on what’s legitimate, safe and fact-based.  

How technologies will change the future of Transport.

 

The transport industry as we know it, is on the verge of a radical transformation thanks to major disruptive technological innovations built on IOT/Industry 4.0, Additive Layer Manufacturing, data analytics and artificial intelligence and electric-mobility. From self-driving cars, to autonomous flying drones, to 30-minute rides from LA to San Francisco on a Hyperloop!

The impact? Faster and cheaper commutes, changes to vehicular ownership models, overhaul of current transportation infrastructure and changes to business models of key industry players, among others.  In this article we examine the impact of disruptive technology innovations on 3-pillars of digital transformation (operations, customer experience and business model). The new industry business models that will probably emerge  and the face of transportation in the future.

Products and services

Disruptive technologies are being used to  transform the current modes of transport. Google’s Driverless autonomous vehicles (WAYMO) are expected to  be launched for use from 2018. With the deployment of Telematics in the manufacture of motor vehicle, train and airplane parts also ensures that performance data is continuously available. This data can be analyzed to assess performance and to predict maintenance. The car ownership model is also evolving with the gradual adoption of car as a service.

Operations

Global demand for airplanes, motor vehicles and other modes of transportation continues to rise. In order to meet these demands, manufacturers have to ramp up production. IOT/Industry 4.0 solutions enable  manufacturers to bring products to the markets faster and to meet up with backlogs in market demand. Predictive data analytics empowers manufacturers to monitor factory equipment and systems in near real time, analyze data, identify imminent breakdown and even in some instances, automatically initiate corrective action when failures occur. Additive Layer Manufacturing also presents an opportunity to speed up the production of lighter and more compact engineering designs.

AR is also being used to develop ship bridges, improved maritime navigational aids and to provide immersive advertisement experiences with the aid of AR viewing headsets.

BORDERLESS

While the full scale use of flying cars is still years away, we already notice cross-sector collaborations with the concept of flying cars. Airbus and Audi have presented the PopUp Next prototype, a modular ground-aerial vehicle while Volvo’s Terrafugia  transition flying car is billed to go on sale in 2019. UAV deliveries are likely to offer an earlier example of completely new modes of operation. These present a shift in specializations and industry sector focus for some of these players. Organizations have to be aware of and seize opportunities for such cross sector collaboration to maximize their competitiveness in a new “borderless” transport industry.

Sustainable and Energy Efficient

With increasing pressure to reduce green house gas emissions, the transport system of the future must be energy efficient. Motor vehicles are set to experience a shift from fossil fuels to semi and fully electrical vehicles. In the aviation industry,  Airbus has entered into a partnership with Rolls-Royce and Siemens to develop a hybrid electric plane with one of its four gas turbine engines replaced with a two megawatt electric motor. On the ground, Zeleros hyperloop transport system is another interesting example of the transport system of the future which is a fully-electric, self-propelled vehicle that is able to move at speeds up to 1000 km/hour.

Autonomous and Connected

Advancements in autonomous vehicle technology will change the concept of vehicle ownership and present opportunities for vehicle subscription services. It  enhances productivity of its users because travel time can be more productively spent. Telematics also offers a scenario in which all vehicle, train or airplane parts are fitted with interconnected sensors which continuously collect data that may be used to perform analytics and drive predictive maintenance.

More regulated

The introduction of autonomous self driving vehicles raises safety concerns, especially considering the wide variety of landscapes and scenarios under which they will operate. Regulatory agencies will therefore be expected to provide sufficient guidelines that address minimum safety requirements of the vehicles.

 

Youth In a Digital World

 

In Today's world youth are the most connected age group. from posted photos online to a stored record in the cloud. people of age group (18Years-30Years) are Transforming the world with their novel ideas and creativity. Students are learning new skills online and earning money at a very young age. it is also very beneficial for people who can't afford any education in school or university. it offers them new opportunities to learn, socialize and make their voice heard.

As digital technology rapidly evolves so can the risks youth face online. from cyberbullying to misusing their Private information and online scam.

The opportunities for youth services in the digital age

From reading daily news stories, it could easily be assumed that the internet’s main impact on young people has been the corruption of impressionable minds via exposure to worrying forms of violent or sexual content. Although each headline may accompany a legitimate news story in which the well-being of youngsters is indeed at risk, they tell us far more about the media’s response to new technologies, and, perhaps more interestingly, about public fascination with scare stories concerning the internet and its supposed risks for children.

One possible reason for the moral panic surrounding youth internet use is that young people are often presumed to be more expert users than their parents or educators. Characterised as the difference between “digital natives” (those who have grown up with the technology) and “digital immigrants” (those who come to it later in life), this assumes that all children born since the early 2000s are equally skilled at using technology. Unfortunately, this assumption is damaging on two fronts. First it encourages us to think that it’s impossible for the older generation to keep pace with young people’s use of digital technologies, and second, it occludes many variations in internet use and access between children. With the rise of smartphones and tablets, youth growing up in Western nations enjoy near-universal access to the internet from an increasingly young age, but there remain considerable differences and inequalities in the extent and types of use. This is an important proviso for youth services, who must ensure they provide for all rather than marching towards a “digital-by-default” approach.

A further reason why media scare stories about the risks of internet use is problematic is because it fails to recognise the benefits of using digital technologies. Young people today use digital devices for a huge number of purposes, including to support their learning, their social lives, to communicate with family, to be creative and to develop their identity. Risk and opportunity can go hand in hand, and while we have good academic evidence that those who are most vulnerable in other areas of their lives are more likely to experience online risks and harms, we also know that those who are most confident in using the internet also experience more risks. Just as in other areas of life, taking risks is often an unavoidable aspect of expanding the array of activities young people can engage in.

Against this backdrop, it is particularly important that policy interventions support strategies for dealing with risk rather than simply avoiding them. Strategies that can build young people’s digital resilience might help them deal with problematic content when they are exposed to it, or understand more about the risks of seeking it out, rather than bluntly preventing exposure such as through internet filters.

 It is vital that young people can understand and implement positive behaviours online, and this means receiving more than ICT training, or even media literacy training. It means, for example, ensuring that lessons for personal development educate young people about the risks and fictions of pornography and the responsibilities of partners in creating personal sexual images, or that citizenship education relates to the challenges of calling out hate speech online and tackling bullying amongst peer groups. Again, this is an area where youth services might develop expertise and leadership, particularly as trusted intermediaries who often support young people through challenging life events.

In this world of new risks and new opportunities, the role of youth organisations must be greater than ever. While research suggests that some traditional civic organisations have been slow to adapt to the needs of digital youth, competition from grass-roots organisations, often operating across and beyond local boundaries means many young people are engaged in social movements online. The rise of virtual organisations such as Occupy, Anonymous and platforms enacting social change such as Kiva, should serve as a reminder that there is an immense opportunity for youth services to harness young people’s energy and motivation to act. However, youth services have to ensure they still offer something relevant, exciting and via channels that young people want to use for communication; it is no good simply setting up a Facebook page, when all your users are on Snapchat. Youth services have traditionally offered support, mentoring, social activities and personal development for young people; but if well-designed for the digital age they may also be able to harness some of the energy and desire to make a difference that other online organisations thrive upon. Youth services for the digital age might thus do more than support our young people; ideally they can even help them change their world. If they can do this, while also ensuring support is not redirected away from those who are less skilled or less confident “digital natives”, youth services will continue to contribute towards an immense social good.

JIO: A Digital Revolution in India

 Before JIO India was stuck on its  2g network It took 25 years for the Indian telecom industry to build its 2g network. But JIO  made its 4g network in only 3 years. people are afraid to use the internet as it was so expensive. Back in 2010, The players in the telecom industry were Airtel, BSNL, Vodafone, Idea, Aircel, and Tata Docomo. and they offered their services at high prices like RS 250 for 1 GB of Data and calling for a month of validity After JIO came into existence Many telecoms industry like Aircel,  Tata Docomo, and more were completely wiped out.

JIO has really accelerated digital India as it improved the online Infrastructure and increase the internet connectivity in India it Provided free  4g data and calling services in 2016. and India becomes the cheapest data Provider country in the world.

Reliance JIO was launched in 2016 when the telecom industry in India was a completely different market than what it is today. There were a number of different players that had a sizable market share and mobile data was quite expensive.

Even though India had a decent telecom industry even back then, most of the general population was used to rationing their mobile internet usage and data-heavy services like video streaming were not popular in the country.

JIO’s plan was to introduce better end-to-end 4G connectivity and cheaper internet so they could capture the majority of an industry that was largely stagnating.

In the early days, JIO onboarded a huge number of users by offering free voice calling and 4G data to its users. It also introduced cheap smartphones to the market that allowed them to capture an even wider base of consumers in the country.

Within just four years since it started its operations, JIO currently holds the largest telecom market share in India, accounting for 32.1% of the total market.

A digital revolution

Analysts and industry experts have attributed the start of a digital revolution in India due to JIO’s policies. In 2016, it was estimated that there were 281.81 million mobile internet users in India. Today, the number is estimated to be close to 448.2 million in 2020 and 469.3 million in 2021.

Along with increasing the number of mobile internet users, JIO has also changed the way Indians use mobile data today with some of the major trends being:

Consumption of more data-heavy services like Netflix and Amazon Prime

Most people were not streaming video on their smartphones when data used to be expensive in India. However, with data prices plummeting, streaming services like Netflix and Amazon Prime started becoming highly popular with the masses. Reacting to the growing audiences in India, most streaming services have started producing regional content on a regular basis too.

More sign-ups for online casinos and gaming services

Fast and cheap mobile data also made online casino sites and gaming services to be more accessible to people. Since you need a reliable and fast internet connection to play these games, there wasn’t a large user base before the JIO revolution.

Today, the online casino market in India is estimated to worth billions of rupees and is expected to witness steady growth for the next few years.

A number of highly-rated online casinos have opened up their services to the booming Indian market, hoping to capture the majority of the market in the years to come.

A boom in online shopping

It is estimated that the Indian online grocery market in itself is worth more than 3 billion dollars in 2020. Popular online shopping services like Amazon and Flipkart have also seen record sales over the last few years.

A lot of the growth in the online shopping space has been driven by the increasing smartphone and internet penetration in the last couple of years, which was largely spearheaded by JIO’s policies.

The next stage

In 2020 so far, JIO has seen an investment of $6.1 billion from Facebook for a 9.99% stake, an investment of $790 million from Silver Lake Partners for a 1.15% stake, an investment of $4.7 billion from Google for a 7.7% stake and a number of other smaller investments.

With these strategic investments, it seems like that JIO is going to dominate the telecom industry in India for years to come.

Reliance Jio Welcome Offer for 5G

Reliance Jio had announced the Jio Welcome Offer for users living in the cities where it is currently rolling out 5G. This basically means that Jio would invite users to test out its 5G networks with up to 1 Gbps speed and unlimited data without any additional cost. For this, the customer needs to be from one of the cities where Jio has launched 5G, and he/she must have a 5G-enabled smartphone which can support Jio's 5G network. Further, the user must be an active user to get the offer. To check for the invite, just go to the MyJio app.

Reliance Jio 5G Tariffs

Reliance Jio's 5G tariffs are going to be pretty affordable. While they haven't been announced yet, Akash Ambani, Chairman of Jio, had said during an interview with ANI that Jio wants to make its 5G affordable. This is so that Jio can offer its services to customers at scale as it did with 4G. The company hasn't hinted at an exact figure but said that the plans would be affordable, nonetheless.

Reliance Jio 5G Cities

Currently, Jio's 5G services are live in Delhi, Mumbai, Kolkata and Varanasi. If you don't live in one of these cities, don't worry. Jio is working to ensure that it can expand 5G to other parts of India as fast as possible. Jio said that by December 2023, it would have covered the entire nation with its 5G networks.

Jio is also reportedly in talks with several banks to raise up to $2.5 billion in overseas loans for funding its 5G network gear from foreign vendors, including Nokia and Ericsson.

Reliance Jio Minimum Recharge Plan for 5G Services

Reliance Jio has said that its minimum recharge plan for getting the Jio Welcome Offer to experience 5G would be the Rs 239 plan. Users on any plan that costs lesser than this (prepaid and postpaid) won't be extended the Jio Welcome Offer to use the company's 5G services for free of cost. Note that the plan comes with 4G data, and users would be consuming 4G data offered originally by the plan when they are not under the 5G coverage of Jio's networks.

Reliance Jio 5G Speed

The 5G speed of Jio has been excellent. As per Ookla, the median download speeds of Jio have been the following since June 2022 has reached up to 600 Mbps in Delhi, which is excellent on the 3.5 GHz network. .

Reliance Jio 5G Technology

Reliance Jio is using the SA or standalone deployment for 5G in India. It is the only telecom operator to do so right now. Jio is also the only operator to own 700 MHz spectrum, which would enable the telco to deliver good indoor coverage. The telco has developed indigenous solutions and is also working with other vendors and partners to ensure a successful 5G rollout.

What is Digital Marketing ?

 

The world is becoming digital. People are accessing digital content increasingly. Most businesses are smart enough to realize this. With the advance in technology today. Brands are advertising digitally to reach their audience. In today's world, people using social media are increasing day by day over 3.6 billion peoples are active on different platforms like Facebook, Instagram, Twitter, etc. Advertising through Social media platforms is Ranked second in Success behind Search engine marketing and Marketers use social media marketing to promote their products and Services.

some other reasons why digital marketing is important for a business.

• creates Brands reputation and credibility.
• cost-effective than traditional marketing.
• easy to target customers globally.
• helps in engaging with the target audience.

Types of Digital Marketing

There are many types of digital marketing that you can leverage to increase your audience reach. Using multiple digital marketing channels can help you create a well-rounded strategy that will yield the best results.

To help you determine which digital marketing strategies may work best for your business, here are six of the most effective types of digital marketing:

1. Content Marketing

Content marketing refers to informational, valuable content like blog posts, how-to videos, and other instructional materials. This type of marketing helps you connect with your audience and answer their questions. It can also help to generate leads and close sales.

Content should be published regularly with the target audience in mind. Ideally, your brand would become a trusted voice within the industry by publishing quality, reliable content. You want your audience to come to you first for information on the latest industry trends.

Designing a simple and effective content strategy is the key to a promising beginning: 

2. Search Engine Optimization

Search engine optimization, (SEO), is the strategy of creating content in such a way that search engines like Google will rank your page high on the search engine results page (SERP). 

Google uses algorithms to decide how relevant your page is to the keywords that the user is searching for. These algorithms update frequently, and SEO strategies must be adjusted just as regularly to remain effective.

When done properly, SEO efforts will put your page at the top of the SERP and bring in more organic traffic.

3. Search Engine Marketing/Pay-per-Click

Search engine marketing, or SEM, refers to paid advertisements that appear at the top of the SERP. The cost of these ads typically depends on the number of clicks the link receives, hence “pay-per-click.”

When you pay for these top SERP slots, the “Ad” label will appear next to your URL. Despite consumer knowledge that these are ads, many still click on these links, and it can be a very effective digital marketing strategy.

4. Social Media Marketing

With social media marketing, social media platforms are used as a digital marketing channel. Ads can be bought to reach out to a new audience, or you can create a profile for your business on any social media platform and create posts to advertise new products, sales, or freshly published content.

Which social media platform you will use will depend on the type of audience you want to reach. For example, according to Pew Research, Instagram is best for reaching audiences between the ages of 25 and 29, while those 65+ can be best achieved through Facebook.

5. Affiliate and Influencer Marketing

Working with an affiliate or influencer can help increase your audience reach by engaging with their existing audience. For an effective affiliate/influencer relationship, try to work with an individual who is well-known and respected within your industry. They can create content promoting your business or product and share a link to your website. Every time a sale is completed, or a link is clicked, the influencer/affiliate will receive a kickback. 

6. Email Marketing

When someone visits your website or business, invite them to join an email subscriber list. With their permission, you can send emails about sales, special events, or product releases. Email marketing is often underestimated, and according to Lyfe Marketing, approximately $40 of revenue is brought in for every dollar spent on email marketing.

 7.Mobile Marketing

Mobile marketing is mandatory for brands who desire to be with their customers, side by side. It requires the marketer to adapt everything he is doing on the desktop to mobile. You must also be efficient in mobile-specific tasks such as in-app advertising, texting, and social messaging apps. It is significantly important for brands that target a younger audience. 

8.Video Marketing.

In today's fast-paced scenario, short and quick videos are quicker than texts in attracting customers. Be it educational or entertaining, live or pre-recorded video content is a reliable digital marketing option. Today, over 2 billion people look for something or the other per month on YouTube. It is a promising opportunity to reach new customers, and video marketing strategies drive results throughout the marketing funnel. 

80% of customers opt for search engines and videos to learn about products and check reviews. 55% of consumers do it before buying.